Emperor Moth is a new and dynamic Russian fashion label designed by Katia Gomiashvili. Katia commissioned ARD to create a new store in Mayfair, including all the branding and packaging. The store opened on the 13th October 2006.
Inspired by Nikki de Saint Phalle's Tarot Garden and Robert Smithson's mirrors, we created a voluptuous internal space. Mirrors have always fascinated, from the Russian constructivists to the Faberge eggs. Mirrors show preciousness, dynamism, modernity and nostalgia. They are central to the concept of the new Emperor Moth store.
Shopping in the Emperor Moth is unlike shopping anywhere else in the world. Entering this space, is like entering a new environment, experiencing an emotion you haven't felt before a new type of light, a new type of space..........more
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