Callison partnered with Hugo Boss on the development of a new store designed exclusively for Manhattan's Meatpacking District - the first to showcase the complete men's and women's lines in one location. The concept departs from the brand's traditional clean, straight lines and adapts the neighborhood's rustic aesthetics with exposed brick, concrete flooring and graffiti art. Callison is also working with Hugo Boss to implement its existing store prototype in other locations.
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