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Meatpacking district: rough urban surfaces, the texture of contemporary art, concrete, iron and electricity. Hugo Boss brings its four BOSS lines and the HUGO brand together for the first time: a simultaneous "total look". Brand, design and the spirit of the place.
The shop mixes everything together to state its own naked aesthetics: rock solid and intimate at the same time....more

Client: Hugo Boss
Services provided: Interior design, Lighting
Total building area: 375 m2
Start date: 2007
End date: 2008
Phase: Completed

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